Online sales events are often associated with buying unwanted items on impulse. Competing with Black Friday and Cyber Monday needed more than just a price driven campaign.
Insight
The prices on Afterpay Day are so good that not even the employees know how epic the deals are
Guess Now Pay Later
A Tik Tok famous host, real Afterpay employees and a live gameshow format - Guess the price incorrectly and you pay...with a cake to the face!
Results
The biggest sales period in the brand's history... no employees were harmed in the making of this content
