4 Pines

For Beer Lovers
With the ‘no and low alc’ category on the rise, 4 Pines needed to launch their Ultra Low Beer, the problem: it couldn’t legally be called a beer.
Insight

For those who love beer, cutting it out completely can feel like a break-up, but who said your relationship with beer has to be over?

For Beer Lovers

We developed a proposition to show that if you love something, you don’t have to let it go.
#1 non-alc in grocery during campaign period
Viral fame: a record in
organic content shares
Viral fame: a record in organic content shares
Results

An uplift in pottery, gardening and all non-booze related hobbies

More work

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Black Dog Institute