Bottle shops across the country are filling up with competitor's drinks. How do we showcase our value and reward audience loyalty, without compromising on price?
Insight
Having the most desirable drink at the house party is a badge of honour, but it also makes you a prime target for a sneaky 'tinnie swipe' from the communal fridge
Tinsurance
A promise that good times and good tins across the country are now protected: Any moment with a tinnie in hand is in fact ‘tinsurable’
Introducing the 'more claim bonus' ...The more you claim, the more chances to be tinsured and score more tins
With thousands of social shares, drinkers were saved from tinnie thieves, collisions, avalanches, exploding tins and more!
Results
1 Million millilitres of the country’s favourite liquid given back to those in need!
