Japan’s beer market is so heavily dominated by hometown heroes; Asahi and Sapporo, that even Budweiser (the world’s biggest beer brand) has struggled to find a time to shine.
Insight
Japan have a fascination with American culture, but if you look beyond the surface, they do it better than America themselves.
Yours to take
We put a spotlight on emerging artists who’s craft bridges the gap between Japanese and American culture. Our campaign positioned Bud as a symbol of breaking tradition and embracing tomorrow.
The largest integrated
campaign since the brand launched into market, in 2019
The largest integrated campaign since the brand launched into market, in 2019
10 million + in online reach
Results
Thousands of online shares & locals making the switch to American beer
Thousands of online shares & locals making the switch to American beer
