4 Pines

For Beer Lovers

With the ‘no and low alc’ category on the rise, 4 Pines needed to launch their Ultra Low Beer, the problem: it couldn’t legally be called a beer.

Insight

For those who love beer, cutting it out completely can feel like a break-up, but who said your relationship with beer has to be over?

We developed a proposition to show that if you love something, you don’t have to let it go.

#1 non-alc in grocery during campaign period

Viral fame: a record in
organic content shares

Viral fame: a record in organic content shares

Results