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W Hotels

more work

Campaign strategy Content direction Influencer management

The international hotel chain was launching in Australia and needed a bold idea and strategy to connect with a new audience that were unaware of their global presence.

Collaborating with AZB Creative and Mint Partners, Bounce built out a campaign strategy and Influencer rollout to bring to life the #WRoadTrip – taking a taste of the hotel chain directly to the people.

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