SurfAid Make A Wave Campaign
Strategy Campaign Idea Content Media
SurfAid were looking for a unique fundraising challenge to engage local surfers and help support remote surf communities.
We developed an idea to show that even a small act of change like surfing every day can have a ripple effect to MAKE A WAVE across the globe!
As the sole agency for the global campaign, we helped to create the largest global fundraising campaign of the organisation’s 20 year history!
700% Fundraising Target
16 x Campaign ROI
8,500 campaign hashtags over 1 month
