Runa

Strategy Ideation Content creation Media management

Launching a new app is tough enough, without the extra challenge of pioneering a new ‘any item’ delivery category.

Uncovering the strategic proposition; convenience, when life’s a handful, we built out content that spoke to our audience exactly when they needed a helpful delivery.

We developed the creative; Delivering Possibilities to showcase the app’s proof points. Runa gave you the possibility of a beer top up at a BBQ, Nappies when you needed them most, or an energy hit when you’re working late.

RESULTS:
50% uplift in app downloads post-campaign period.