Strategy Ideation Content creation Media management
Launching a new app is tough enough, without the extra challenge of pioneering a new ‘any item’ delivery category.
Uncovering the strategic proposition; convenience, when life’s a handful, we built out content that spoke to our audience exactly when they needed a helpful delivery.
We developed the creative; Delivering Possibilities to showcase the app’s proof points. Runa gave you the possibility of a beer top up at a BBQ, Nappies when you needed them most, or an energy hit when you’re working late.
50% uplift in app downloads post campaign period.