Brand strategy Brand identity Content creation Media management
Launching a soft drink brand into burger chains on a small budget, required a bold strategy and a big idea.
We built a brand proposition to showcase the ultimate enjoyment when pairing a drink and burger:
‘The most fun you can have with your mouth full’
To drive trial, we linked the social journey to stores, building a ‘swipe-to-map’ function that located the nearest stockist!
70% Brand Awareness uplift
12,000 website clicks
1,000 social shares