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Like many brands, Jagermeister were experiencing a dramatic change in their industry during 2020, with venue lockdowns and change in audience consumption behaviours. A drink that had been known as a popular late night bar shot, was struggling to find it’s place in audiences lives while they were predominantly now drinking at home.

Bounce created the proposition Own Your Night Spirit Рwhich encouraged drinkers to enjoy Jager with friends in new occasions outside of the bar.

We fuelled this conversation with snackable instagram games, face filters and playful stereoscope visuals.

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