Jagermeister – Social Campaign

Strategy Photography Face Filter Design

Like many brands, Jagermeister were experiencing a dramatic change in their industry during 2020, with venue lockdowns and audience consumption shifts. A drink that had been known as a popular late night bar shot, was struggling to find it’s place in the lives of consumers, while they were predominantly now drinking at home.

Bounce created the proposition Own Your Night Spirit – which encouraged drinkers to enjoy Jager with friends in new occasions outside of the bar.

We fuelled this conversation with snackable instagram games, face filters and playful stereoscope photography.