Grays Online – Brand Campaign

StrategyContent Jingle Writing Design Media

GraysOnline is Australia’s leading online marketplace, with over 3 million shoppers, and 20 years in the digital space. But there was a problem. A big influx of buyers, but a gap in inventory. The brand needed a strong hook to attract more sellers, across multiple categories.

After winning the pitch, we created the brand platform: ‘It Pays To Sell With Grays’ – a campaign we crafted jingles for to bring to life the pain points of selling online.

This campaign was one of the largest and most succesful that the brand has ever launched, an exciting output for all involved! ?