GraysOnline are Australia’s leading online marketplace, with over 3 million shoppers, and 20 years in the digital space. But there was a problem. A big influx of buyers, but a gap in inventory. The brand needed a strong hook to attract more sellers, across multiple categories.
Our team won the pitch and after months of planning, strategy, consumer research and ideation, our proposition was born; ‘It Pays To Sell With Grays’ – a campaign brought to life through Bounce created Jingle and scripts built upon audience pain points when selling.
This was one of the biggest campaigns the brand had ever launched, an exciting output for all involved! 🎉