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Grays – Super Sellers Campaign

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Strategy Campaign Idea Content Media

After developing the brand platform in 2020, we were tasked with a consumer focused challenge… How do we educate consumers on the brand’s proof points and empower sellers to choose Grays?

Knowing that social media users were scrolling through 100 meters of content a day, we needed something BIG to jump off the screens and grab attention. Our concept SUPER SELLERS saw us launch semi trailers into space, explode machinery and dance on top of super yachts – nothing was off limits as we show how the Grays expert tools in your hand can make you feel like a hero!

Content was brought to life with our production pals at Entropico who made the scripts explode, as always!

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