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Brookvale Union – Brand Campaign

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Brookvale Union are the prized Alcoholic Ginger Beer straight out of 4Pines HQ. The brand has a fun proposition of ‘Quality Nonsense’ – which even though allows us to get away with almost anything, set us up with a challenge…

How can we connect with booze drinkers differently?

We set up a hotline; 1800 WE REFRESH so that callers who couldn’t make their way to a bottleshop could give their ears what their mouth desired. Within a month, with a small social media budget, and the support of bar coasters, we had thousands of calls and hundreds of voicemails. It’s safe to say we hit our goal of dancing to the beat of our own tiki drum.

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