Boss Coffee

Strategy Brand Identity Content Creation Media Management

Launching the number one canned coffee brand in Japan into the Australian and New Zealand markets should be easy right? Well… with no brand assets, no localised strategy, and minimal awareness – it was easier said than done.

We uncovered an approach to get locals on board:

To discover the brand in the same way you would Japan; in many layers.

We’ve been working with the brand since late 2018, crafting interactive social media and content campaigns, building a brand identity, running all social and digital media. We even set up an online store, which has become one of the brand’s most profitable sales channels!

We even managed to sneak in a content shoot in Japan during lockdown: