Boss Coffee

Social media strategy Brand identity Content creation Media management

Launching the number one canned coffee brand in Japan into the Australian and New Zealand markets should be easy right? Well… with no brand assets, no localised strategy, and minimal awareness – it was easier said than done.

We uncovered an approach to get locals on board:

To discover the brand in the same way you would Japan; in many layers.

Building out a brand identity, look and feel, social content strategy and managing targeted media, our first quarter results spoke for themselves.

RESULTS:

Engagement rate 10% above industry benchmark
20,000 branded interactions
5 million content impressions