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Blunt Umbrellas – Brand Launch Campaign

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Social media strategy Content production Media Management Public Relations

New Zealand’s largest umbrella company, BLUNT wanted to leap the pond to Australia (and the UK). Bold designs and cutting edge technology have become synonymous with a brand that stands for a whole lot more than just braving the elements.

We developed the creative proposition “MADE FOR THE EXTRAORDINARY”, showing just how multi-dimensional BLUNT’s umbrellas are. Our Australian launch campaign consisted of hero videos and stills for digital and running all paid media and eCom to further engage and convert audiences.

Content produced with production partners Entropico.

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