Black Dog – Mullets for Mental Health
Strategy Campaign Idea Copywriting Direction
Black Dog Institute are one of Australia’s leading mental health organisations. Bounce were approached with the opportunity to turn a monthly fundraiser into something bigger than any previous campaign.
We developed the creative platform: SHOW YOU’RE ALL EARS. A social initiative inviting audiences to use a loud haircut to start a conversation.
We worked with celebrity legends and local talent for our multi channel campaign, our production pals at Chisel captured the content brilliantly, as always!
Our campaign raised over $3 Million, making it one of Black Dog’s most successful fundraising campaigns of all time!
