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Black Dog – Mullets for Mental Health

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Strategy Campaign Idea Copywriting Direction

Black Dog Institute are one of Australia’s leading mental health organisations. Bounce were approached with the opportunity to turn a monthly fundraiser into something bigger than any previous campaign.

We developed the creative platform: SHOW YOU’RE ALL EARS. A social initiative inviting audiences to use a loud haircut to start a conversation.

We worked with celebrity legends and local talent for our multi channel campaign, our production pals at Chisel captured the content brilliantly, as always!

Our campaign raised over $3 Million, making it one of Black Dog’s most successful fundraising campaigns of all time!

SIGN UP TO START FUNDRAISING TODAY

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