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60 Years of Bisley Workwear – Brand Campaign

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To celebrate 60 years of workwear, Bounce was tasked with developing an omnichannel creative campaign that showcased the breadth of workers around the country that Bisley provides safety and protection for.

Voiced by the trusted Scotty Cam (The Block), a playful script was developed to showcase the brand’s light-hearted tone for a hero 30″ TVC. Cut downs for YouTube and interactive social outputs were crafted to allow for consistency and fit for purpose outputs to build into a tight retargeting brand strategy.

Along with the campaign’s creative direction, the Bounce team led the media management and conversion tracking across eCommerce.

Our friends Optika and Brett Hemmings brought the visuals to life beautifully, as always!

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