Bisley Workwear – Influencer Campaign

Strategy Content Influencers Design Media

We had the challenge of raising awareness of Bisley’s latest workwear range during a summer holiday period when tradies obviously wanted to focus on anything but work.

So how do you showcase a functional product through social media, when talking about work is off the cards? We tapped into the adage; “it’s not really work if you love what you do” to highlight that Bisley’s ultra-comfy workwear is so good, that you might not even realise you’re working.

Influencers and quirky social media video transitions brought to life product versatility and the playful brand tone.