Bisley – Love Your Workmore work
We had the challenge of raising awareness of Bisley’s latest workwear range during a summer holiday period, when tradies obviously wanted to focus on anything but work.
So how do you showcase a functional product through social media, when talking about work is off the cards?
We tapped into the adage; “it’s not really work if you love what you do” to highlight that Bisley’s ultra comfy workwear is so good, that you might not even realise you’re working.
Influencers and quirky social media video transitions brought to life product versatility and the playful brand tone.