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Afterpay – Guess Now Pay Later

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Strategy Campaign Idea Copywriting Content Creation

PROBLEM
Online sales events are often associated with buying unwanted items on impulse.

INSIGHT
The prices on Afterpay Day are so good that not even the employees know how epic the deals are.

SOLUTION
A quirky retro game show where actual Afterpay employees can choose something they really want, guess the price and pay later… with either a cheap price, or a cake to the face.

RESULTS
3 Million views in 3 days, making for a record on Afterpay’s online and social channels.

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