Brainstorming in any form is such an important part of the creative process. At Bounce Creative, we’ve found this framework to be super helpful! What other rules, tips or tricks do you use to maximise the effectiveness of your brainstorms?
** Stimulus:
BARRIER
A problem stopping your audience from interacting with your brand.
OPPORTUNITY
The desired outcome that would solve the problem.
** Rules:
UNUSUAL THOUGHTS
Invite obscure ideas and welcome the whack thinking.
NUMBER OF IDEAS
Keep things moving and let the ideas flow.
COLLABORATE + COLLATE
Bundle thoughts together and improve ideas as a group.
EXCLUDE LOGISTICS
Don’t critique, or stop the flow with a no.